COMMON ITEMS, UNCOMMON PACKAGING

 

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Alpine Wild Flowers of the United States

 

Dated 1946, this is an early example of the educational use of View-Master 3D photos. Here, Sawyers have illustrated walk through paradise Valley, in the Mount Rainier National Park. This park is apparently famous for it’s Alpine wild flowers and the reader is assured that all of the 70 different varieties pictured can encountered in a single afternoons walk, provided you are there at the right time of the year. The book comprises a list of the common and Latin names of each plant pictured, with a description of it and any interesting features. In total there are seventy stereo pictures, 10 reels, and these are stored at the back of the book in individual folders. The reel numbers are WF1 to WF10 and are often encountered individually or in groups, but they are not often found with the original descriptive book (even less often with the original dust jacket for the book).

 

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8" Square Packs

These are uncommon examples of GAF trying different marketing of 3-reel sets into Europe and one that didn't really catch on (although it was a good try). The normal packet envelopes have been replaced with an 8” square, multi-fold pack made from stiff card. There are at least two distinctly different styles of this design packs. On one the reels are stored in a half-width flap at the end and in another they are held in three slip-in sections of the center flap. Although this method should have provided plenty of space for the accompanying story line, the text is very large compared with the normal pack booklets so, in practice, there is far less room for the story using this design. A nice touch on some sets (see Bambi above) is that they feature a line drawing so kids can have fun colouring them in.

Although I have a few of these sets in English, most seem to be either in Dutch or French and occasionally Italian. The examples shown here are Bambi, Mickey Mouse and Flipper. Other known tiles include Robin Hood (Disney cartoon), Aristocats, Daktari, Donald Duck, Pluto and Bugs Bunny.

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Hanging 3-Reel Packs, UK (or Euro)

 

   
   
   
   

 

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View-Master Model E Viewer, Children of the World Box


I’m not sure if this box has an official name in collector’s circles, but for obvious reasons I like to call it the Children of the World box. Apart from having a series of really colourful ethnic children illustrated around the lid, it also features stylised drawings of reel subjects on the bottom section. It is slightly bigger than a standard Model E box and has a separate front section to store all the paperwork that came with a new viewer. This section is also handy for carrying a few single reels or packs. The box is marked as being made in Oregon, USA plant. Maybe is is more common in the USA, but I have only seen this box a handful of times here in the UK.

 

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Model H Viewer, GAF Blister Pack

 
An interesting hanging pack for the Model H viewer from the Belgium plant. This is quite a good item to display as the two outer 'wings' allow it stand up on its own. Unopened, this example still has the original instruction leaflet sandwiched between the folds of the card. I have only come across this example in the UK and seen one equivalent US version for sale on the Internet.
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Model J Viewer, Mecca Set

This is an uncommon View-Master set featuring views from Mecca. One side of the box shows the viewer and one demo reel, which I can just make out, is DRE 14. Mine came with a set of 3 Hajj & Zirah, Saudi Arabia and the free reel DRE 64, Picture Tour of The Holy Sites. According to the Welsch book, this demo reel is fairly common, but I have not seen one before in nearly 15 years of collecting.

The box is marked Souvenir From Mecca and Souvenir From Madina, plus there is Arabic script on the top and sides. The viewer is a dark grey Model J viewer with the GAF logo in a small box to the left of the View-Master name. Unfortunately the film used for all these reels was not Kodachrome and all the scenes have faded badly, leaving each scene in magenta only.

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© Tim Goldsmith 2001
Last revised: June 18, 2005